Open casting shoot bonaire

IAMTORO is looking for models for a photo shoot on Bonaire. That is why we are organizing a summery and spectacular open casting on the street in the heart of Amsterdam on 2 September between 2 and 4 pm. The tram stop on Leidseplein (opposite the Bulldog) will be transformed into a casting studio. Here everyone has a chance to win a photo shoot that will be shot on sunny Bonaire at the end of September. So make sure you’re there!


IAMTORO is for all men, the brand revolves around self-confidence and inner strength. In short; your mindset, not your body. That is why we organize a casting that everyone can participate in. Whether you have a six pack or a belly. Men come in all shapes and sizes. Certainly not everyone is ripped and that is not necessary as far as we are concerned. As long as you’re comfortable in your own skin. And in your boxer shorts of course! Watch Everon Jackson Hooi’s announcement here.


You can register on the spot and change into IAMTORO boxer shorts (which you will receive as a gift) in the mobile changing room and then be captured by Everon himself. The casting on the street is a real first because the images are streamed directly on JCDecaux’s digital billboard network, reaching a large part of the Netherlands. How nice is it that if you participate in the casting, you can be admired in your boxer shorts in the largest cities, such as Amsterdam, Rotterdam and The Hague? The winners, who will be chosen shortly after the casting, will stay on Bonaire from September 27 to October 4, where the shoot of the new collection will take place.


In addition to the open casting in Amsterdam, Bonaire residents are also invited to apply for this unique modeling opportunity. Do you want a chance to become one of the faces of the new IAMTORO campaign? Send an e-mail with your contact details to  before September 2nd with a selection of photos clearly showing your entire body and your face, and preferably also one or two photos in underwear or swimwear.

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